Email marketing industry news: ExactTarget; record sales, leader in Forrester’s ESP report and more

Forrester Research released its “Forrester Wave: Email Marketing Service Providers Q4 2009” report and that means that the companies that rank well (‘Leaders’) in this ESP report have sent or will send press releases.

One of the ESPs that already did it (on December 23) is ExactTarget that says “ExactTarget and one other vendor are ‘at the front of the Leader pack’ with perfect scores in product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction”.

The company also seems to be the only email service provider to score a perfect score in the customers category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.”

Other news regarding ExactTarget: the company has also announced this week that it exceeds $100M in sales, that its workforce tops 550 and that it moves into its new permanent global headquarters in Central London.

By the way, according to the ESP report, “eight vendors achieve ‘Leader’ status as champions of innovation and sophistication”.

Besides ExactTarget, they are Responsys, e-Dialog, Acxiom, Yesmail, Experian Marketing Services, Epsilon, and Zeta Interactive.

The latter also did its PR work by sending out a press release but it’s not on the company’s website yet (people at Forrester, not just before Christmas!).

Expect more on the report later.