Relevant content will more than ever be king, I explained earlier why.
Of course I’m not the only one saying this (although I’ve been saying it for quite some years now, I remember having discussions ages ago about the fact that ‘brands should become publishers’ with a business friend that launched an agency in China several years ago).
I plan to talk a lot about content marketing in 2010. But let me start with introducing you (if that would be necessary) to one of the people that is very much into content marketing too: Joe Pulizzi.
And what better way to do it than inviting you to go through this 78-slides presentation by Joe.