First of all: I wish you a merry Christmas and I hope you enjoyed it. For those that do not celebrate Christmas: I wish you all the best too of course.
Second of all: back to business for a few days, for me the fun is over. While digesting my turkey, I decided to post a bit. But what can I talk about?
For all the people that haven’t followed my blog from the beginning and just discover it now, I decided to post a simple text about the basics of social email marketing (for the record: this blog is not only about social email marketing but also about social media marketing, email marketing, content marketing, engagement marketing etc.).
So here are – really – some basics, you can read more in the social email marketing section of my blog.
Businesses are increasingly utilizing social media networks for communication and advertising. Social networks can be utilized to reach far beyond the regular consumer scope.
It is a fair assumption that most consumers with web knowledge and email accounts are currently active, or soon will be active, on some form of social networking site.
Based on this assumption it makes much sense for businesses to integrate social media marketing in to their normal advertising scheme.
Recently, social network groups are now partially replacing email address books as the consumer’s personal contact list.
A growing number of consumers are more apt to post an email to their blog or social network page as their preferred method of communication with friends and relatives.
You could distinguish two primary forms of contact within e-mail campaigns to social media:
Contact is distributed directly to the business’s own social media program, such as Facebook. This direct method extends the campaign to a greater number of prospected consumers.
Marketing with social sharing features built into the e-mail message allows recipients to share the information via the social networking site of their choosing.
When using social networking as a form of marketing it is important to utilize both tracking and forwarding technologies to allow the reporting and sharing of information.
Merging social networkings with email advertising campaigns can far extend the scope of audience and increase consumer impact.
Improve effectiveness by enabling the viewer to share the email through the personal media channel of their choice.