Contributor Ambal Balakrishnan from ClickDocuments recently interviewed Seamus Walsh about his key marketing trends and predictions for 2010.
An interview about web video from the B2B marketing perspective.
As more and more people find web video to be valuable and entertaining, web video for corporate story telling will continue to expand.
While many public sites, such as YouTube have gained huge popularity, they are not always the best vehicles for business-based communication.
The threat of viruses, competitive advertising and lack of quality control are reasons why companies are steering away from public media channels and moving towards private channels, while committing internal resources to produce quality content quickly.
Online video and private media channels
Seamus Walsh recommends businesses to consider investing in equipment and building a studio space. For $10,000 and 400 square feet you can assemble a HD-broadcast quality studio.
Get your customers, executives and product champions in front of the camera to tell their story – how you’ve solved people’s problems, why your solution is unique and what value you bring to the table.
Publishing your videos on a private media channel can be the most effective way to reach your target audience.
One note of caution – bring in quality videographers and editors. Your video content should be professional and positively reinforce your corporate brand.
Summary: Rely less on boring print-based web-sites and tell your story in video – a medium that will resonate with your clients.
Ambal Balakrishnan is the co-founder of US-based ClickDocuments. Ambal’s book “Content Marketing Tweet: 140 Bite-sized Ideas to Create and Market Compelling Content” will be published in Spring 2010. Ambal is specialized in content marketing, social media marketing, B2B marketing and much more. You can connect with Ambal on Twitter here.
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