Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc.
For NGOs, charities or companies, who want to show their corporate social responsibility social media is a very attractive tool.
Social media has a global scope and each person you connect with has the power to pass your message on and to become an ambassador for your cause.
Compared to other media running campaigns on social media is cheap. All you need is time and consistency along with a few good ideas and a good knowledge about how people interact on social media.
Social media allows your organisation to be open and transparent. You are in the unique position of possessing stories that require no spin or false marketing in order to make an impact.
In the slideshow below we’ve had a look at some social good campaigns that NGOs, charities and companies have done successfully on social media.