The role of email marketing in the social media day and age (part 2 of 2)

In the first post about the role of email marketing in the social media day and age, I wrote that email marketing is not only about customer satisfaction and will continue to be used for other purposes too.

So what are these other purposes email marketing will still be used for? Let us look at a few and see how they have changed in this social media day and age. I’m just running through them and adding some thoughts from a social media perspective now and then.

There is much more to say about each and everyone of them. That’s where I hope your comments come in. Let’s summarize them and please say what you think.

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Businesses will invest more in email marketing and social media marketing in 2010

Email marketing service provider (ESP) StrongMail recently released its “2010 Marketing Trends Survey”. The poll found that the majority of the surveyed businesses plan to increase marketing spend in email marketing and social media in 2010, making them the top two areas of investment for next year.

There is also good news for the marketing industry since the survey found that 89 percent of respondents plan to increase or maintain budgets next year.

Furthermore it seems that there is a growing confidence in the US since half of polled businesses expects their customers to spend more in 2010 and nearly a quarter more expect them to spend the same.

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