Tamara Gielen: a new contributor with a gift

Tamaragielen Well, of course all contributors of this blog are gifted but this one comes with a real gift. I guess I don’t have to introduce my friend and even a bit my ‘coach’ Tamara Gielen (and this lion needs a coach sometimes) to the email marketers among you.

Tamara is the founder of The Email Marketer’s Club, blogs on Be Relevant! and is an independent email and digital direct marketing consultant with over 10 years of experience in online, email and direct marketing.

If you recently went to an email marketing event somewhere in the world, you might have seen Tamara giving a workshop or presentation.

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Email deliverability: don’t always blame the ESP, here’s what you can do!

Luc Robijns Email campaign management programs and ESPs are not all created equal, and not all actually do what they say they can regarding results, deliverability etc.   

However, email service providers are far from solely responsible for deliverability, although many marketers still seem to think so.

Actually, email marketers themselves play an important role in protecting their inbox delivery rates. In order to boost your deliverability, email clickthroughs and conversions, here are some tips and insights.   

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