brand advocates Archives - Social Email Marketing

The integration of email and social: social media strengthens email marketing

In case you would still doubt after the many interviews, studies and articles I have posted about the integration of social media and email marketing: eMarketer released a new report called “Maximizing the E-Mail/Social Media Connection”.

If I would have the budget I would buy it, but I guess it doesn’t really cover stuff I haven’t posted about (if not, people at eConsultancy, if you read this, you can always send this blogger a copy for review).

Fortunately on the web page that announces the report, eMarketer gives some data. And you can also download a white paper called ‘Email in the social age’ by StrongMail that tomorrow organizes a webinar with eMarketer about the report.

According to the report, where 2009 email marketers ‘started to get social’, this year is the year that social media will make email marketing more “powerful”.

The first steps in word of mouth marketing: defining the goals, creating the story and finding the storytellers

Many marketing purposes that are served by social media marketing can be defined as good old word of mouth marketing.

Now, as I told before, word of mouth does not need social media but the rise of social networking certainly increased the attention for word of mouth marketing (WOM).

Just like any other form of marketing, WOM, requires strategy and planning. And, just like any other form of marketing, there are some steps in a word of mouth marketing strategy.