customer engagement in email Archives - Social Email Marketing

Answer: They just want out of a bad relationship. That may sound a bit strange at first, but it could be the reason. You see the most important part of email marketing isn’t delivery rates or open rates or even clicks… it’s your relationship with your client.

Do they value your business relationship? Do you? Are you sending them relevant and valuable content?” Do you send the same content to everyone? Do you know what your client wants or needs from this business relationship?

Business relationships are not unlike personal ones. We all have expectations, wants and needs that we expect the other party to provide in the relationship. When it comes to your business and email relationship, you must deliver value. Value will keep them engaged and reading. Value is not always a discount on services or goods. Value can be knowledge, education and or solutions to a problem.

Epsilon‘s Hayden Saunders posted an interesting piece about bringing email marketing in the social age on the Email Insitute blog a while ago. As you know a topic we have been covering since ages so we’re glad we can post it here for you.

Social media has created a huge buzz in recent years and many consider it the future of marketing. While there’s no doubt that its popularity has altered the media landscape, a report (Equation Research: 2009 Marketing Industry Trends Report) found that 37% of companies avoid social media because they don’t know enough about it.

While there’s enough potential for email marketers to curry favour among these detractors, specialist providers recognise the benefit of integrating email and social media, and are leveraging the opportunity to bridge customer understanding of social media platforms.