Ryan Schoenefeld: a brief history of social media and the digital landscape

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First it was MySpace. They dominated for years and eventually became isolated from assorted social environments that are more prevalent now. Not to mention, everyone who harnessed MySpace remembers having Tom as a friend.

Eventually the trend arguably withered and gave way to new applications such as Twitter, LinkedIn, Foursquare and Facebook, just to name a few.

These environments have seemingly remained relevant, despite the monopoly of social media sites that have recently gained traction.

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The importance of a social media strategy


Strategybis Social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and where the world of social media is headed.

Regardless of the implications, I am intrigued by the possibility of what’s to come and where the trends will ultimately lead. However, even with excitement there comes a degree of obfuscation. One can never truly predict the course of time and we will have to wait to see where the developments in digital technology occur.

Nonetheless, social media has already brought about innovation and has even changed over time to become more user-friendly. Individuals now have the convenience of updating one aggregate site, which will post a message on a collection of different social environments.

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