Word-of-mouth in the digital age: introducing “word-of-mouth equity”

Recommendations One of the “marketing techniques” that thrived in the recession year 2009, was word-of-mouth marketing. Word-of-mouth is a natural human phenomenon, word-of-mouth marketing is a set of techniques and strategies to strengthen and induce it.

There is a lot of confusion about the differences between viral marketing, word-of-mouth marketing, buzz marketing, connected marketing and even social media marketing. 

However, as I explained in previous posts, word-of-mouth has always been around, as well as word-of-mouth marketing.

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