StrongMail announced two initiatives that further strengthen the position of the company in combining email marketing and social media. For starters, the company announced a partnership with social media marketing management and measurement firm Radian6.
On top of that, StrongMail announced the launch of Social Studio (you can test drive it here), “a centralized campaign management application that is now being made available to professional social media marketers”.
StrongMail is really taking a leading role here in a cross-channel approach whereby its customers can reach their target groups via the channels they choose. With the Radian6 partnership, it even goes a big step further than just that.