MarketingSherpa’s Email Summit ’10: integration of email, social media, mobile, video, etc.

Well, here it is: the last post about MarketingSherpa’s Email Summit '10 in Miami. The last day of the event there was quite some social email marketing going on.

Our guest blogger from Emailgarage, whom I thank for his ongoing coverage of the event, says that, especially in the afternoon, there were some great cases on how to use social media in your email marketing strategy, one of the main topics this blog covers.

It seemed that the cases were all about integration: social media and email but also mobile (SMS) and email, video and email (which seems to be the next hot topic, given the number of initiatives, in email marketing), etc.

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MarketingSherpa’s Email Summit ’10: “email subject lines are the new Twitter for emarketers”

Our man in Miami (who by now must be our man somewhere in Europe) sent some more impressions of MarketingSherpa’s Email Summit ’10, more precisely of the last day of the event.

He writes that this last day was all about social and permission marketing. It struck him that the US (opt-out) market is using the advantage of working in a 100% opt-in concept too now.

And that was exactly the link between social media, deliverability and the topics of the last day, Kenny says.

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