Email marketing: key concepts in email testing

Last month, Stefan Pollard, a senior strategic consultant for marketing solutions provider Responsys, wrote an article about the three vital elements of email to test for Directmag.com. It inspired me to write this post.

Email allows marketers to keep a record of subscriber’s actions and track them. These data allow for so much more testing in terms of smaller focus groups or A/B testing.

Tests and focus groups can be costly. Marketers that are a bit savvy can find ways to cut these costs and run more effective and efficient first-run tests. Test selection is crucial.

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