ReturnPath Archives - Social Email Marketing

Email deliverability consultants: who are these lone rangers and what services do they offer?

There is a growing subculture emerging in the email industry. This narrow subculture is built around the role of the email deliverability consultant.

These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability.

Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance, or ensuring that all technical considerations are met, these masked magicians with assistants named Tonto can help.

There seems to be a critical knowledge gap that needs to be addressed. Often the requests to hire an industry “folk hero” (consultant) originate from a marketer who wants to fully optimize the organization’s email program.

The Email Marketer’s Club organizes webinar on deliverability with Stephanie Miller (Return Path)

One of the main challenges for email marketers is deliverability. As I wrote in yesterday’s post about getting people to open your emails: “It’s obvious that in order to get people opening and scanning your emails, your emails have to reach the inbox first”.

By the way, in this section of the blog, you can find various interviews and tips on deliverability.

What I wanted to say, however, is that my good friend Tamara Gielen, founder of the Email Marketer’s Club, organizes a webinar on April 13 regarding email deliverability.