social bookmarking Archives - Social Email Marketing

People use social media. Companies as well. Increasingly. Those are facts. Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not. However, social media marketing is an extremely broad concept. For example, there is an enormous difference between the using social bookmarking for SEO purposes, customer service via social media and social CRM, to name just a few. Time to look at it in another way!

Social media marketing is an umbrella concept, something that entails many forms of interaction, media and marketing. However it is not an isolated island in itself. If people today combine various channels to inform themselves and interact, it is logical that we as companies and marketers should also do this.

Cross-channel marketing is a matter of customer-centricity and requires a very fundamental knowledge of customers, prospects, fans, etc. which is amongst other reasons what we strive for with social media monitoring.

Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. They need persuasive content in their emails. And, after all, that’s what search engine marketing is about as well: getting visitors to your website or to a specific landing page by offering consistent and relevant content. Blog marketing, search engine optimization, social media marketing, content marketing, they all have one thing in common: they aim to attract, be found and persuade. But is it any different than in email marketing and what skills do we need?

We all know that content is crucial in SEO and that the words in a search engine ad are key to conversion. We also know that content is essential in the post-click process, email marketing and in social media.

Valuable and relevant content is what makes people click a link, take action, download something, further discover your site or blog and share information with others over social networks. The content that matters, however, is the content you need for your – prospective – customers and business goals.