The morning of the second conference day at MarketingSherpa’s Email Marketing Summit started with a presentation of Microsoft/Bing email marketing.
Yet another good example that highly personalized email marketing can be very effective.
All Bing emails are personalized on the fly adding a large variety of messages in the email based on previous implicit and explicit data, all that done in 20 milliseconds after receiving the email.
|
|
Here is a post that I’ve put on my personal blog last monday. It was originally titled “Social media monitoring, online feedback and the bad reputation phobia”, so I guess you know what it is about but I’m especially interested in what you think. Here it is.
The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback.
This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices and efforts that provide no business value.