JP DC

J-P is the founder of i-SCOOP. He's a trusted digital transformation consultant. J-P is active on the crossroads of marketing, management, customer service, publishing, digital technologies, psychology, media and IT since 1992.

Guest post: 5 tips to add social networking to your tradeshow marketing

 



Tradeshow What do people usually do in the days leading up to an event or trade show? Tweet about it, Facebook about it, and blog about it too. You’re likely doing the same as a trade show marketer, right? If not…you should! Integrating social marketing into trade show marketing has become a necessity for success in the world of B2C and the world of B2B sales.

The social networking sphere can be a difficult one, but never fear. I’ve managed to fit some major tips in this post that will help you add social networking to your tradeshow marketing.

Read more

The definition of social media: always changing and personal

Social media

I was recently asked how I would define the nature of social media and social media marketing. As a result, I pondered what social media means to me and how I would specifically describe it. All-in-all, I personally think that social media defies definition and overall classification, because in a sense it comes down the approach that people use.

However, I am sure there are people scattered throughout the world who would think differently and express the conceivable way to conduct social media in their own mind. But I think that is part of the intrigue of social media–that everyone has their own way of establishing their approach and new media perspective, which cannot be challenged in a sense.

Some individuals use it for personal networking and other people utilize it for professional purposes. Regardless of the reason, businesses and individuals cannot seem to isolate themselves from joining the celebration and expressing themselves through digital avenues.

Read more