Viral marketing is a lot like a high stakes poker game: there’s a small financial cost, a massive branding cost, and some huge potential payoffs.
Extending it even further, once the cards are dealt and the marketing message is out of the bag, there’s no way to retract it, no way to push it further, and no way to turn a partial failure into a success.
Everything rests on the quality of the hand – in this case, the story – and everything extends from the initial bet.
These five tips aren’t poker tips, but they’d surely translate.