Social Email Marketing

Do your customers think you are only out for their money?

Last week, Forrester came out with its annual Customer Advocacy rankings, rating nearly 50 financial service institutions in the U.S.

The key statement they ask is, “My financial service provider does what’s best for me, not just for its own bottom line.”

The largest banks in the country scored the lowest, including Bank of America , Chase, Capital One, TD/Commerce, Fifth Third, Citibank, and in last place, HSBC. For HSBC, only 16 percent of respondents agreed with the statement, as compared to 70 percent of credit union members.

Why the poor rankings for the big banks?

Silverpop on some key email marketing actions

It’s slideshare time again. End of last week Silverpop posted a presentation with some key email marketing actions for 2010.

After the ‘email is not dead’ intro (but as Silverpop says, ‘bad email marketing is on life support’), there are some interesting tips and strategies for email marketers to embrace.

There is a lot of focus on capturing and using the right data, on improving and enhancing the ‘welcome experience’ of the subscribers (I can’t stress the importance of this enough), on engagement, on personal communication and on ‘creating value through new message streams’.