Email marketing for WordPress web sites

Today seems to be the email marketing service provider press release day. Here’s another one (and there are more but I can’t cover them all).

ActiveCampaign announced an email marketing plug-in for WordPress, called “the world’s most popular content management solution” by the PR people at ActiveCampaign.

What can you do with the plug-in if you operate a WordPress-powered site? Well, use the possibilities of ActiveCampaign of course.

These include features such as personalization, split-testing, and dynamically generated content.

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Modelling user interactions in online social networks

I found an interesting presentation about modelling user interactions in online social networks. It was posted four days ago by a collaborator of the Seoul National University and presented at the Asian workshop of social web and interoperability in December.

The presentation looks at the definition of online friends and the interaction between (social) users.

The authors divide the social networks according to four criteria and axes: functional (like LinkedIn), user profile focused, entertaining and interest focused.

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