On “Social Media Blog,” which discusses the business end of social networking, a basic but often misunderstood topic of social media ROI was highlighted.
The points were pretty simple: social media is growing, and budgets are growing and will grow in 2010 and beyond; ROI is often misunderstood in terms of social media; and a clear definition of how ROI works.
How much are budgets going to grow through 2010 for social media marketing?
The easiest way to build massive anticipation and awareness in viral marketing is to market directly to your core fan base, straight away.
Don’t delay with a mass release: start as small as you possibly can, build the maximum possible level of awareness within that group, and then let your true fans extend your message as far as they can.
This means that your message, while following rule number one and being easily understandable, also appeals to your true fans enough to make them get out of their seats and market for you.