Care to join Social Marketing Forum?

Last Friday, I posted about our brand new community, called ‘Engagement Marketing Experts’. I explained I didn’t like the name a lot, especially the ‘experts’.

I asked some people and after gaining their advice, I convinced the co-founders (they call me stubborn) to change the name. I guess they’re right about the stubborn part: I also insisted to keep the community open and not work with a system whereby new members have to be “accepted”.

I might be naive but I still believe in self-regulation and the true, open spirit of the Web.

So as from this day forwards, the community will be simply called ‘Social Marketing Forum’. And I cordially invite you to join me and your peers to discuss social marketing topics, gain advice, etc…

www.socialmarketingforum.eu

Twitter acquisition in 2010?

Josh Bernoff recently posted a quick overview of the main predictions from Emily Riley and the Groundswell team at Forrester.

What struck me is the fourth prediction in the list: ‘Twitter will become profitable or get acquired’. Well, by now (see yesterday’s post) we know that Twitter is slightly profitable, but of course there’s a huge difference between being just above break-even and being truly profitable.

So let’s look at the possibility of an acquisition. Who would possibly acquire Twitter? Google, Facebook or Microsoft? Those are the three companies Forrester is thinking about. I see other possibilities, do you?

Read more