Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox.
If you’re unfamiliar or unimpressed with renting an email list here’s the lowdown on the benefits as well as its key differentiating factors and considerations.
I dugg up an older post of our contributor Scott Hardigree from indiemark. For me, it’s an interesting post since it shows how an email marketing expert looks at social media.
It’s amazing to me that many email marketers still don’t see how strongly email marketing, social media and other forms of marketing are connected.
Now, before you read this post, I should warn you that Scott wrote it a year ago. In a year lots of things change, but it’s still an interesting and for some readers maybe slightly controversial look at social media marketing and maybe even at email marketing. Read the post below.