Email marketing tips: targeting and segmentation

What is the ideal way of segmentation in email marketing? We can start an endless conversation about best practices, but essentially it always comes back to the relevance of your message in the dialogues with your target groups.

Some marketers don’t use segmentation. “Everyone likes to listen to everything” is their motto. Too bad, that is not working.

Luckily a lot of clever marketers do segment in different ways. I say luckily because relationship building in email marketing is fundamental in email marketing nowadays.

Capturing information via relevant messages by creating valuable dialogues which create respect between the brand and the customer.

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