Tag: "engagement"
How Engaged is Your Brand?
Late last year Alterian surveyed 1,462 marketers around the world at various industry event for their eighth annual survey. The basic question was: How engaged is your brand? Respondents in this survey agreed with other surveys which found that expectations were that marketing budgets would increase in 2011. In the Alterian survey 48.53% percent of [...]
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Email Marketing: Where the sidewalk ends the relationship begins
What do the book “Where the sidewalk ends” and the songs; A Boy Named Sue, and The Cover of the Rolling Stone have in common? They were all written by Shel Silverstein. In the mid-90s while living in Key West I had the good fortune of meeting Shel through a good friend and got to [...]
View PostContent and conversations have no value (as such)
Content has always been king in online marketing. Ask any good email marketer. These days, content is even more important in all forms of interactive marketing. But that does not mean it’s the only thing that matters. Context is important as well. And, though content is crucial it’s how your business and people use it [...]
Social media marketing metrics: more ways to measure social media ROI and conversion
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Social media and email marketing: relevance is data-driven
When we talk about email marketing and social media, we often think of sharing tools, redirecting to peer reviews, viral and referral marketing through email, email as a conversation, etc. But there is a lot more to it than just technology, integration, and viral spread. One of the core elements of social media marketing is [...]
Email and social media: stay in touch!
Imagine you having a neighbour you haven’t seen for a while, let’s say two months. You work, they work, you go to sports, they go to their hobby club, you have your own lives. You haven’t seen or heard from them in a while yet they’re your neighbour: how do you feel about your relationship [...]
The role of display advertising in an inbound marketing world: what makes a brand?
J-P De Clerck looks at the role of display ads in the inbound marketing and social media era. Please share your thoughts. Next month, IAB Europe organizes its annual Interact Congress, this time in Barcelona. As you know, the IAB, in Europe at least, is predominantly about interactive advertising (yes, it’s in the name of [...]
Facebook and Nielsen report: “advertisers can’t buy earned media”
Facebook and Nielsen published a joint report, called “Advertising Effectiveness: Understanding the Value of a Social Media Impression”. Both companies want to answer the “need for guidance when it comes to measuring the value of social media advertising” that they have heard from “countless brand marketers”. The joint report shows some first results of an [...]
Using video in email marketing: possibilities and challenges
Studies, mainly by ESPs, have shown that using video in email marketing might have a positive impact on conversion and recipient engagement. I have discussed some possibilities for email marketers to integrate video in their campaigns earlier. In this post, I look at the issue from all possible viewpoints, with additional input from the people [...]
Value in engagement, content and social media marketing: respect and ROI
Value is a word with a lot of meanings. Most of the time I use it in the context of ‘valuable’ content or delivering value to people in a content, engagement and social media marketing context. But of course it also has other meanings. The first meaning, as I just described it, has to do [...]
Social media marketing: all you need is love (I mean voices, ears and stories)
If you don’t have the channels to allow people to connect with you, they will not communicate. If you don’t look at what people are doing online, listen to what they say, talk to them and touch them, you will not be able to read their digital footprints, smell the digital signals they send out [...]
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