Answer: They just want out of a bad relationship. That may sound a bit strange at first, but it could be the reason. You see the most important part of email marketing isn’t delivery rates or open rates or even clicks… it’s your relationship with your client.
Do they value your business relationship? Do you? Are you sending them relevant and valuable content?” Do you send the same content to everyone? Do you know what your client wants or needs from this business relationship?
Business relationships are not unlike personal ones. We all have expectations, wants and needs that we expect the other party to provide in the relationship. When it comes to your business and email relationship, you must deliver value. Value will keep them engaged and reading. Value is not always a discount on services or goods. Value can be knowledge, education and or solutions to a problem.