Tag: "social networking"
Guest post: 5 tips to add social networking to your tradeshow marketing
What do people usually do in the days leading up to an event or trade show? Tweet about it, Facebook about it, and blog about it too. You’re likely doing the same as a trade show marketer, right? If not…you should! Integrating social marketing into trade show marketing has become a necessity for success [...]
View PostCompanies that have a 360° customer-centric view will thrive in this social day and age
Marketing is moving from its classic push model to interactive customer conversations. With the new and emerging digital channels, marketers have a wide array of channels and tools to engage customers in an engaging, relevant, relational and valuable way. Digital channels and emerging media and technologies such as social media and mobile technologies, are increasingly [...]
View PostSmartphones, iPad, netbooks, MIDs: the mobile email marketing and user experience viewpoint
Mobile technologies and devices are adopted by consumers at an incredible speed. Desktop computing is being overtaken by mobile computing with an increasing range of devices and formats. The smartphone is becoming a communications hub – indeed, for social networking and email as well – and allows users to integrate location, social networking, communication and [...]
The connected buyer in the social networking age: welcome to the ‘pull’ customer
When looking back at this week’s earlier post regarding the shift from selling to buying, I remembered an article I wrote a while ago about what I then called ‘the pull customer’. The marketing and communication reality has changed dramatically since the arrival of new digital media. Whether we call it Web 2.0, social media [...]
Social networking usage (Facebook…) surpassed email: what does it mean?
Morgan Stanley yesterday released its latest Internet trends report. In the PDF version of that report, which is a nice collection of stats and graphs for your next PowerPoint presentation, there is a graphic that shows that, from a communications perspective, social networking has surpassed email. The graph, that is based on comScore data, clearly [...]
Brian Solis: what’s truly fascinating about social networking, is the creation of a human network
Brian Solis needs no introduction if you follow a bit what is going on in social media. Solis just published a new book (more about it in this post), which is generating a lot of buzz out there. Engage! helps businesses build, cultivate and measure success in the new Web. I like to follow his [...]
Generation Y says “Yes” to the convergence of email and social media
Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year. The recent researches by eMarketer and StrongMail once again prove that there is nothing to be afraid for e-mail marketers. The reports also provide some interesting insights about [...]
Tom Pick on social media ROI and web analytics
Recently, contributor Ambal Balakrishnan from Click Documents, interviewed Tom Pick, an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates. He shared his thoughts on this year’s marketing evolutions and on social media ROI. Tom, who blogs about B2B marketing on Webbiquity, believes that with increased time spent on social media marketing, [...]
Thoughts about Facebook Pages, Facebook fans and communities
Last Saturday we launched a Facebook page for “our” peer-to-peer social media marketing community, Social Marketing Forum. We now have way over 300 fans (oops, over 400 now). However, it’s not really our virtue, it’s that of the fans, the followers, the community. I have to admit I don’t like the word ‘fans’ very much. [...]
Merkle report: social networking will not quickly replace traditional email use
eMarketer today brought a report to my attention that customer relationship marketing company Merkle released earlier this month. I haven’t checked out the report yet but just wanted to share it. It’s called “View from the Social Inbox” and “reflects consumer attitudes toward and usage of online social media and related email use”. So certainly [...]
Word of mouth marketing in 2009 and beyond
2009 was a tough year for marketing in general. However, some marketing techniques were doing just fine. One of them was, despite all the challenges, email marketing. Another one was word of mouth marketing. Now, you probably know that word of mouth marketing is still predominantly an offline matter. However, with the increasing adoption of [...]
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