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Smartphones, iPad, netbooks, MIDs: the mobile email marketing and user experience viewpoint

Mobile email Mobile technologies and devices are adopted by consumers at an incredible speed. Desktop computing is being overtaken by mobile computing with an increasing range of devices and formats. 

The smartphone is becoming a communications hub – indeed, for social networking and email as well – and allows users to integrate location, social networking, communication and information. The war of the formats is raging (smartphones, netbooks, MIDs,…) but it’s obvious mobile is a key focus. 

This is a challenge for businesses and of course an opportunity. On the Email Institute web site, I found an article by Epsilon’s Colin Bhowmik including some thoughts on the iPad and some tips.

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Categories Email marketing, Mobile email Tags Apple iPad, Colin Bhowmik, communication, Email Institute, Epsilon, iPad, MIDs, mobile devices, mobile technologies, Multi-touch interaction, netbooks, Optimize HTML creative for mobile, smartphone, social networking

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