The folks at European ESP EmailGarage did an interesting post on their blog regarding the ideal moment to send your e-news.
And this time it’s not by testing, monitoring or – as still is often the case – gutt feeling.
It’s by using Twitter.
This is how it’s done:
1. Go to Twitter Search and type in a few keywords related to your business or the topics your emails are about.
2. As Twitter users now, Twitter then shows an RSS feed with the results of the search query in the top right hand corner.
3. Next you copy the URL of this link.
4. Then sign yourself up for a Google Reader account.
5. Now click the “Add A Subscription” button in Google reader and paste in the URL of the Twitter RSS feed.
6. Click “Show Details” in the top right corner and you will see a blank graph.
Now what? Of course there’s more: within a few days Google Reader will come up with data that show you on which days, hours and minutes people were talking about your keywords.
These data can give you an idea on when to send your email.
It’s easy, simple and it is social email marketing, kind of. There are of course other tools than Google Reader to achieve this but still, why not give it a try if you don’t have the ultimate integrated solution!
Source: EmailGarage blog.