The morning of the second conference day at MarketingSherpa’s Email Marketing Summit started with a presentation of Microsoft/Bing email marketing.
Yet another good example that highly personalized email marketing can be very effective.
All Bing emails are personalized on the fly adding a large variety of messages in the email based on previous implicit and explicit data, all that done in 20 milliseconds after receiving the email.
The classic mail-a-friend usage has been declining for a while and now with the new options to share to/on social networks it is all but gone. Yet the new kid on the block (comparatively), which is social media, has left quite some marketers baffled: if it’s so great, why is their content not shared?
They are taking all the measuring and tracking steps possible to make sure no part of the communication chain is missed, but to say the sharing is in the top range of all clickthroughs, no sir. Why is it then that it’s not that loved by subscribers?