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MarketingSherpa Email Marketing Summit Day 2: Lessons From David Meerman Scott

David Meerman Scott gave a remarkable presentation at MarketingSherpa's Email Marketing Summit 2011 The morning of the second conference day at MarketingSherpa’s Email Marketing Summit started with a presentation of Microsoft/Bing email marketing.

Yet another good example that highly personalized email marketing can be very effective.

All Bing emails are personalized on the fly adding a large variety of messages in the email based on previous implicit and explicit data, all that done in 20 milliseconds after receiving the email.

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Categories Email marketing, Social email marketing Tags Bing email marketing, buyer personas, David Meerman Scott, email database, Facebook, MarketingSherpa Email Marketing Summit Day, Microsoft, personalized email, real-time marketing, social inbox, social media, social media monitoring, storytelling, Twitter

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