Is “community” a business mindset?

Yesterday, David Alston from Radian6 posted an interesting article. In his post, David says that ‘Community’ is a mindset that you either adopt or don’t when it comes to running a business.

According to David “many successful businesses obviously understand and use the ‘customer’ mindset to drive everything they do”.

“The business, in that case”, he continues, “is focused solely on what the customer wants and needs and it drives the decision-making. However, over the years this thinking has meant that everyone who’s not a customer gets a different approach”.

According to David “companies that continue to operate using the old mindsets are probably wondering why things just don’t seem to work like they used to”.

His answer: because they don’t.

Read the full post here.

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