David Alston (Radian6): invest in relationships for the long run


You measured the eyeballs and ears with social media. What about the hearts and minds? Contributor Ambal Balakrishnan (ClickDocuments) asked David Alston “What are key social media marketing trends for 2010? What actions should marketers take in 2010?”.

David leads the Marketing and Community teams at Radian6, a well-known social media monitoring, measurement and engagement platform.

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Content marketing: predictions from 39 B2B marketers and marketing automation experts

Recently, I posted about Junta42’s research regarding content marketing and where it’s heading. The people at Click Documents also have published content marketing predictions, but they took another approach. Click Documents invited some industry experts to share their opinions.

With the support of Marketo, a US-based B2B marketing automation and lead management company I interviewed here before, all this resulted in a nice eBook. It’s called “Key Content Marketing Trends and Predictions for 2010” and contains very interesting findings, content marketing tips and the opinions of some great people.

Ambal Balakrishnan, president and co-founder of Click Documents asked 39 of the world’s top B2B marketers, email marketers, marketing automation experts and social media mavens one straightforward question: “What are key marketing trends and predictions for 2010?”

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