Developing a promotional strategy for B2B content: a 7-step framework

Framework B2B marketing consultant Michele Linn recently wrote a post on Savvy B2B Marketing with an interesting framework with seven steps and questions to answer to ensure that the promotional plan for your B2B content approach covers all key elements.

At Savvy B2B, we talk a lot about content creation, but content promotion is equally important.

When you want to promote your latest eBook, white paper or any other offer, there are two things to consider: where do you want to promote your offer and what message do you want to communicate?

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Content repurposing: how to give new life to existing content

Ambal Balakrishnan from Click Documents Ambal Balakrishnan from Click Documents last week invited Beth Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media, a content marketing software company.

Did you know that you are creating content for your business on a daily basis?  Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content. 

Did you ever wonder what else you could do with it all?

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