Corporate social media: think outside your own discipline and integrate your tactics


Ambal Balakrishnan from ClickDocuments looks with Dave Fleet of Thornley Fallis Communications, at the fact that social media goes corporate and asked Dave to share some thoughts and tips.

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. 

Dave Fleet, Account Director at full-service Canadian communications agency Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.

Here are some of Dave’s tips, predictions and marketing actions for the usage of social media in businesses. We start with some predictions.

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Galen De Young : “the smartest B2B marketers will master how to leverage and optimize content across search, email, and social”

Galen De Young Contributor Ambal Balakrishnan from Click Documents, recently interviewed Galen De Young, managing director of Proteus B2B and Proteus SEO. Ambal asked Galen’s view on the role and rise of content in B2B marketing.

According to De Young, content marketing will become the first priority of top B2B marketers because of its powerful role in positioning, lead generation & nurturing, social media, and organic search.

The focus and investment on SEO will increase sharply as B2B marketers seek to leverage content marketing across multiple search channels, he says.

However, according to De Young, B2B marketers will struggle to source people who can write well and effectively package content marketing.

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