Ambal Balakrishnan Archives - Page 2 of 7

Michael Stelzner: social media strategies will be as commonplace as using a fax machine

Earlier this year, Ambal Balakrishnan from Click Documents interviewed Michael A. Stelzner, among many things the author of “Writing White Papers: How to Capture Readers and Keep Them Engaged” and the founder of SocialMediaExaminer.com, one of the first social media marketing blogs that last week published a report, based on a survey among its readers.

Ambal asked Michael (a.k.a. Mike) to share his marketing predictions for this year.

According to Mike, social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.

Content repurposing: how to give new life to existing content

Ambal Balakrishnan from Click Documents last week invited Beth Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media, a content marketing software company.

Did you know that you are creating content for your business on a daily basis? Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content.

Did you ever wonder what else you could do with it all?