Galen De Young : “the smartest B2B marketers will master how to leverage and optimize content across search, email, and social”

Galen De Young Contributor Ambal Balakrishnan from Click Documents, recently interviewed Galen De Young, managing director of Proteus B2B and Proteus SEO. Ambal asked Galen’s view on the role and rise of content in B2B marketing.

According to De Young, content marketing will become the first priority of top B2B marketers because of its powerful role in positioning, lead generation & nurturing, social media, and organic search.

The focus and investment on SEO will increase sharply as B2B marketers seek to leverage content marketing across multiple search channels, he says.

However, according to De Young, B2B marketers will struggle to source people who can write well and effectively package content marketing.

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Why are social media marketing experts so obsessed with the letter “C”?

Social media marketing is not new. But now that the number of social media users is growing, a new generation of so-called experts is reinventing the wheel and coming up with great theories about a phenomenon that exists since many years.

What was once called word of mouth is now, well, many other things. The reason why there are so many “experts” is simple: companies are finally starting to wake up and often don’t have a clue, so they hire “experts”.

It has always been like that, especially in times where companies don’t take risks any more and prefer to let others solve their challenges, it’s about fear and responsibility. Yes, I admit, I don’t like people that brand themselves as experts very much. The same goes for companies that need experts and consultants for every little decision they have to make. “I like to move it, move it”. What ever happened to thinking and deciding yourself?

And right now I hate that “C” obsession that’s going on.

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