How (not) to use social media for customer and market research

Research Social media listening and measurement tools can provide businesses with valuable information regarding their brand, competitors and the needs of people.

Many businesses use this information to make strategic discussions and integrate social media in techniques for customer and market research. The same goes for research companies.

However, this is not without risks. Users of different social media have a specific profile that varies depending on the medium and businesses should be aware that you cannot  extrapolate insights that are gathered via social media. This seems obvious but I have seen many press releases from companies saying that “the average consumer finds that…” and then later in the article it becomes clear that all this is based on a Twitter poll. This is entirely wrong, of course. 

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Crowdsourcing and social media as a way to find new employees

One of the hardest tasks for any online business is finding great, reliable, and ultra-talented employees.

Especially if you’re looking for specific profiles that are hard to find because everyone wants them. Businesses and recruitment firms use all possible channels they have: their own databases, connections, online and offline media etc.

I don’t have to tell you that you also see more and more job offerings on social media like Twitter and of course via LinkedIn.

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