IDC finds increasing use of social media tools in the enterprise

End of last week, IDC published the results of a study that looked at the impact of Web 2.0, social media, etc. on business and the way people work. The research company looked at the “intersection of Web 2.0, Enterprise 2.0 and collaboration”.

The main finding, as IDC puts it: “Social business goes mainstream in the “enterprise”.

According to IDC the emergence of the social web has a significant impact on the way businesses work and interact with their customers, partners, etc. And all this implies significant changes in terms of company culture and processes.

The survey found that 57% of U.S. workers use social media business purposes, at least once a week.

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Why are social media marketing experts so obsessed with the letter “C”?

Social media marketing is not new. But now that the number of social media users is growing, a new generation of so-called experts is reinventing the wheel and coming up with great theories about a phenomenon that exists since many years.

What was once called word of mouth is now, well, many other things. The reason why there are so many “experts” is simple: companies are finally starting to wake up and often don’t have a clue, so they hire “experts”.

It has always been like that, especially in times where companies don’t take risks any more and prefer to let others solve their challenges, it’s about fear and responsibility. Yes, I admit, I don’t like people that brand themselves as experts very much. The same goes for companies that need experts and consultants for every little decision they have to make. “I like to move it, move it”. What ever happened to thinking and deciding yourself?

And right now I hate that “C” obsession that’s going on.

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