social media tools Archives - Social Email Marketing

IDC finds increasing use of social media tools in the enterprise

End of last week, IDC published the results of a study that looked at the impact of Web 2.0, social media, etc. on business and the way people work. The research company looked at the “intersection of Web 2.0, Enterprise 2.0 and collaboration”.

The main finding, as IDC puts it: “Social business goes mainstream in the “enterprise”.

According to IDC the emergence of the social web has a significant impact on the way businesses work and interact with their customers, partners, etc. And all this implies significant changes in terms of company culture and processes.

The survey found that 57% of U.S. workers use social media business purposes, at least once a week.

Digg and social bookmarking: content and community tips to gain traffic

This week-end I finally found some time to get active on Digg. I already used Delicious for this blog but the advantage of Digg is that you can share your favorites and at the same time delve up some good content from others, etc.

Over the next few weeks I will be testing out the effects of Digg. Well, in fact, I’m testing out quite some things at the same time, for the moment: social bookmarking and a dozen of social media tools such as Spredfast and Twittercounter, the well-know service of Boris Veldhuijzen van Zanten, the guy behind The Next Web blog and conference, who I will be interviewing when he’s back from his trip to the States. In fact, the last time I interviewed him was just before the launch of The Next Web, time goes fast sometimes.

Back to social bookmarking and Digg.