Some thoughts on timing problems in email marketing

Many email marketers struggle with timing problems: getting their timing for emails wrong.
This corresponds to frequency in some ways, but also in urgency.

If you send urgent emails every single day, buyers tend to glaze over the material.

If, however, you offer specials too infrequently and don’t capitalize on leads, you stand to profit less.

The solution to timing? There are several.

First, extend offers beyond one day. Many subscribers may be gone or don’t check their email daily, especially around holidays.

Second, provide some advance notice for specials you plan on having, or hint at big offers coming.

Third, make sure your emails use days instead of “today.” So say, “Tuesday special” instead of “Today’s special.”

These are certainly not the only solutions. Have more? Please share them!

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