Customer engagement and social CRM

Since this blog is about the cross-fertilization of social media and social communication evolutions (in the first place a change in how people and companies behave and communicate), it’s time to bring in another topic I will start blogging about: social CRM.

And since customer engagement and social marketing are clearly top priorities for marketers in 2010, here is already a presentation about social CRM. More posts coming soon.

Sometimes images say more than words like in this presentation by Martin Walsh, simply called ‘Social CRM Definition’.

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