Email marketing best practices: a case study

Here is a presentation that was uploaded 6 days ago by Elliot Lowe. The first slide says ‘Email Marketing Roundtable’ so I presume there was a round table.

Anyway, the slideshare contains some good reminders and tips regarding good old email marketing basics such as subject lines, but it also takes a look at a case (and don’t we all love cases?) , this time from CA (Computer Associates).

There are also some nice stats, coming from

If I get it right, Bronto was the email marketing service provider and platform for the campaign.

Check it out below.

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