StrongMail released the Q4 2009 edition of its “Email Breakthrough Report”. As usual, the report contains a detailed analysis of “best-in-class email marketing campaigns across five industry verticals”.
A nice resource for email marketers, looking for good examples.
Furthermore, the report provides some trends and that’s what your servant is always more interested in. Are there any surprises that haven’t been covered here yet?
I’m happy to say there are.
Let me start with the trend that shouldn’t come as a surprise for the visitors of this blog: email and social media integration is being picked up by more and more email marketers.
A nice case study about leveraging social media in your email marketing campaigns, can be found here.
StrongMail even says that, what I call social email marketing, “appears to have finally reached mainstream”.
Email content tactics include integration of user-generated content
What’s more? Dynamic content.
You know that in email marketing content is important and that in social email marketing it is probably even more (share-worthy, remember) but of course relevant content is often also personalized content.
StrongMail found that four out of the five emails in the report use dynamic content with tactics, ranging from integrating personalized and user-generated content (yes!) to geo-targeting special offers based on a user’s location.
There’s more about lay-out, time-sensitive promotions, etc.
You can discover it by downloading the report here.
Some related posts:
– Main challenges for email marketers: social email marketing, engagement and email timing
– Email marketing, social media marketing and the importance of real and personal relationships
– Looking back: (social) email marketing 2004 – 2010; are we there yet?
– Do you use social email marketing?
– Social email marketing and sharing