The social media landscape and where we fit in: a case study

Ryan_Schoenefeld_1 I’m pleased to introduce you to a new contributor. Ryan Schoenefeld is a recent graduate from St. Cloud State University, in which he focused on public relations, graphic design, digital marketing and communication. He has proven his social media marketing skills as you can read in his bio below. I’m glad Ryan decided to contribute to this blog that he has been following for quite a while now. Enough said, time for Ryan’s post.

In this day and age it has become increasingly important to create a business model that focuses on social media integration. With this in mind, an organization should obviously not stray from normal day-to-day business operations, but should consider establishing an on-line organizational presence.

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MarketingSherpa’s Email Summit ’10: a general overview

Over the last week, I have been posting the impressions, takeaways and insights from our man at MarketingSherpa’s Email Summit ’10.

He managed to send me a final post summarizing his impressions from the event.

What was the general tone of the event?  What were the major takeaways? And in the end: what has he learned?

This is what our man writes.

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