MarketingSherpa’s Email Summit ’10: a general overview

Over the last week, I have been posting the impressions, takeaways and insights from our man at MarketingSherpa’s Email Summit ’10.

He managed to send me a final post summarizing his impressions from the event.

What was the general tone of the event?  What were the major takeaways? And in the end: what has he learned?

This is what our man writes.

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MarketingSherpa Email Marketing Summit 2010: a scientific approach on email marketing effectiveness

Marketingsherpa I don’t have to tell you that this week email marketers from all around the world are gathering in Miami for MarketingSherpa’s Email Marketing Summit 2010.

Miami will not be for me this year (maybe Germany?) but luckily I have my man on the spot.

He reports on the pre-workshop, that was hosted by MarketingExperiments, with Dr. Flint McGlaughlin as the keynote speaker. 

Here is what he reports.

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