Over the last week, I have been posting the impressions, takeaways and insights from our man at MarketingSherpa’s Email Summit ’10.
He managed to send me a final post summarizing his impressions from the event.
What was the general tone of the event? What were the major takeaways? And in the end: what has he learned?
This is what our man writes.
Our man in Miami (who by now must be our man somewhere in Europe) sent some more impressions of MarketingSherpa’s Email Summit ’10, more precisely of the last day of the event.
He writes that this last day was all about social and permission marketing. It struck him that the US (opt-out) market is using the advantage of working in a 100% opt-in concept too now.
And that was exactly the link between social media, deliverability and the topics of the last day, Kenny says.