What went wrong with Google Buzz and why it’s not over yet for Google

John Lai I am happy to introduce you to a new contributor. His name is John Lai, and you might have never heard about him. However, my gutt feeling says that this will change. John lives and studies in New Zealand (last year and of course in marketing) and launched a group blog and community in NZ about social media marketing. John and his contributors follow what is going on in social media land.

So do I. At least, I try. However, the days that I followed everything are over for me. I have been following John for a while and we called a few times over Skype. What I like about John is that, despite his young age, he has opinions, is a no-nonsense guy and has the guts to launch projects and think for himself (and he knows what blogging is and what guest posts are). So, here is the new generation that is completely into and on social media! Read John’s first post, regarding all that went wrong regarding Google Buzz and what is going wrong right now.

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MarketingSherpa’s Email Summit ’10: “email subject lines are the new Twitter for emarketers”

Our man in Miami (who by now must be our man somewhere in Europe) sent some more impressions of MarketingSherpa’s Email Summit ’10, more precisely of the last day of the event.

He writes that this last day was all about social and permission marketing. It struck him that the US (opt-out) market is using the advantage of working in a 100% opt-in concept too now.

And that was exactly the link between social media, deliverability and the topics of the last day, Kenny says.

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