Email marketing: how stupid can you be?

I have been in email marketing for ages. I have been in interactive marketing for ages. And I have been in social media marketing for, well, ages (if you take blogging into account).

I set up this blog with the help from some great people, we set up the Social Marketing Forum, its hugely popular Facebook page and also a Facebook page for this blog.

The last thing I wanted to implement was a newsletter and it's here (see subscription form on the left). The first one will be sent next Tuesday 10 AM EST. It’s an overview of the latest blog posts, for now.

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Bronto’s take on the impact of Facebook’s Project Titan on email (marketing)

A few weeks ago, Facebook announced its “Project Titan”. Yes, I know that you know that. But since I’m sometimes slow and more of an opinion than a news kind of guy (some say BS guy), I’m only posting about it now.

And because I’m also tired today, I’m going to share the views of the email strategists at Bronto, who posted their opinions about the so-called “Gmail killer” on their blog (why is everything a killer these days?).

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